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On Thursday I had the huge honor of speaking at the Spring for Life conference at Life West Chiropractic College. Many of you have written me asking me to explain the comment I made about being able to measure everything that happens in my offices through numbers.

I am a huge fan of metrics. I firmly believe that you can’t grow anything you can’t measure. A book I highly recommend called “The Game of Work”, Charles A. Coonradt, speaks well to the need for metrics.
In his book he used a widget company as an example. He noticed that if we just measured the production of units created per day, without telling anybody they were being measured, the numbers kept increasing. Then once they told the factory workers that they were being measured and provided daily feedback they increased even more. And finally management decided to add rewards for high production and consequences for low production the results increased exponentially compared to no measurement at all.

This being true we measure almost every procedure in out office. Not only do thing increase but it also serve as a wonderful way to see and correct small problems in the practice before they become critical errors.

Let me know if this was helpful and if you have any other questions.

Click on the image below to see how we review performance numbers each day.


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4 Comments for this entry

Dr Rob Murgatroyd
May 11th, 2008 on 6:57 pm

Once again Dr White you continue to amaze us! I don’t know how you do it. THAT was amazing. I am a seasoned chiropractor (16 years) and never heard the organization of entire practice practice put on one sheet like that. You explained it in such an easy to understand way- I know this will make a measurable change in my practice (as all your advice does). Thanks again. Please keep these blogs coming.

Christiana Maia
May 28th, 2008 on 10:21 am

This is a GREAT tool for students Darren. We need more of this kind of information. Maybe a streaming business e-class?

Jennifer King
June 26th, 2008 on 12:01 pm

I’m the publicist for Charles A Coonradt and I’m wondering if you might be willing to put a link on your site to The Game of Work?’s page would be great or Chuck has his own site: or our site at Your choice!
Also, Chuck has a follow up book called “Better People Leader” you might also be interested in. If you’d be interested in reviewing it here on this site, let me know and I’ll send you a copy. Just send me an email back


Brandon Harshe
July 13th, 2008 on 3:38 pm

That was awesome! I don’t know how else to describe it. Great, great info!