Big Practices Change the World In Chiropractic we must master 3 domains of learning to truly affect large numbers of patients.  Most Chiropractors barely master the first 1 or 2, leaving them largely ineffective for the last and most important domain.  It is in this last and highest level that we are the most powerful when motivating patients to start and continue through our care.  In our offices we overcome the first 2 levels by mastering scripts.  Scripts are carefully thought out, well researched, precisely articulated slices of ...

It is always exciting when an equipment lease comes to an end and you have some extra free cash available that you were used to paying.  NOT TODAY. I was looking over my bank statements last week and noticed that an automatic lease payment that was supposed to be finished in April was still being deducted.  I immediately called the bank to verify that it was in fact my lease payment.  I then call Priority Leasing, who by the way is now Priority Capital to ask them ...

I have been underground for a while but finally emerged with some great news.  We were able to get a hold of some great technology that will transform the way patients interact with the Chiropractic office.  I am very excited to share this with you.  It won't be fully released until October but there is a opportunity to help us finish it up. Kaizen Wellness Goes Beta! Kaizen Wellness in an Internet-based wellness platform designed to enhance and maximize your patients’ access ...

I have been so excited to see Brandon Harshe take the lead at his Atlas of Life Blog regarding the need for Upper Cervical Chiropractors to jump into the Social Media World.  He recently has published a series of Blogs explaining in great detail how to get started on a Blog. When I first jumped into this arena I easily found myself intensely engaged in the learning curve till the wee hours of the morning.   Even with easy step by step directions there is still a lot of tweaking required to get it "live."  We must keep ...

It has been one week since all the Upper Cervical Chiropractors gathered in Vegas for the Upper Cervical Evolution and I am so delighted to see huge surge of Upper Cervical  Chiropractic  in the online world. During my talk I mentioned that for the first time in history we have the ability to leverage a technology that will allow us to compete with mass media. Information dissemination has always been judged by these 5 criteria; Reach - the amount of people that will get the information Accessibility - ease of access to technologies that publish information, biggest barrier being money Usability ...

Please join us and celebrate Chiropractic's Birthday in HOTLANTA, Georgia.  The Blair Society has just released the student opportunity for this year's 2009 Blair Chiropractic Conference! CoAction Software, American X-Ray and The Blair Chiropractic Society have teamed up this year to bring you the most amazing student opportunity yet.  This years conference will be in the swanky, upscale W hotel in Atlanta, GA.  You will be immersed in the most dynamic Technique seminar of the year.  You will learn the Blair Technique from Blair Instructor Icons such as Dr. Tom Forest,

This year is shaping up to be the best year for Upper Cervical Chiropractors.  There has been great media attention, great research attention and the list of MUST see seminars this year is growing and just simply awesome. I just got off the phone with Dr. Shawn Dill, founder of "That Something" Coaching Program, who just shared with me that Dr. Joe Dispenza will be the Keynote Speaker at this year's Synapse.  Amazing. Dr. Joe Dispenza is a personal hero of mine ever since I first became aware of him ...

The real estate market has lost an average of 22% in 2008.  The stock markets were down 46% from their high.  It leaves you wondering, where should we put our money? 3 years ago I consulted with a coach from the Small Business Development Center, who helped me discover my I.R.R.  I.R.R. stands for Internal Rate of Return.  This set me on a very powerful journey that has surely proven true in this economic downturn.  Let me explain. I.R.R is the return on your money that you put BACK into ...

I spent this last weekend joining the most recent graduates of Life Chiropractic College West as they celebrated their completion of the Doctor of Chiropractic degree.  Clo Lau, in her Valedictorian speech, referred to the journey as "bittersweet" which really set the tone for the weekend.  I was amazed at how intimately connected, philosophically sound and success driven these two classes were.  I am incredibly excited to see where this group of Chiropractic warriors takes our profession. Everybody had a plan... and diverse these plans were.  I met graduates going to ...

OUCH!  AGAIN! I am currently in the process of opening another Upper Cervical Chiropractic Practice and I am humbled and reminded once again how daunting the process can be even if you have done it a few times before.  Every situation is different.  The permit process is vastly different, from city to city, the loan/leasing situation is always changing, marketing that used to work is now obsolete.  The insurance/cash situations pose unique challenges from location to location.  Then there are the things you don't know, you don't know!  Those are my ...