Big Practices Change the World In Chiropractic we must master 3 domains of learning to truly affect large numbers of patients.  Most Chiropractors barely master the first 1 or 2, leaving them largely ineffective for the last and most important domain.  It is in this last and highest level that we are the most powerful when motivating patients to start and continue through our care.  In our offices we overcome the first 2 levels by mastering scripts.  Scripts are carefully thought out, well researched, precisely articulated slices of ...